Corporate, Executive, and Business Headshots
Filed under: Corporate headshots, Business headshots, location portraits
I have shot thousands and thousands of headshots over the years in all types of locations. Photography studios, tiny corporate boardrooms with no breathing room, outside. Small business headshots. Corporate studio headshots. E]editorial and lifestyle headshots for magazines and cookbooks. Your head shot is the first point of contact in every business. And they do NOT have to be complicated. In fact, I suggest you keep it simple. The art of the headshot is about attention to detail. Most head shots will display small (think LinkedIn, website bios, etc), so fancy (e.g. distracting) lighting is not particularly effective. Making sure you look relaxed and approachable is. And that your hair is lovingly coiffed, tie straight, and that new power suit you are so excited about is both wrinkle and lint free. The application of soft, subtle, and flattering lighting and retouching completes the picture.
You also have choices to make - will you shoot against a studio backdrop or use a dynamic section of your office space to show potential clients what you are about? Some of my clients do both, which makes for frenetic days and multiple lighting set-ups in different parts of the office: a full studio set-up with background in a boardroom, then a fully lit location portrait in a lobby or common space. Personally, I like doing one or the other to keep things simple and cost-effective for the client. The simplest and most consistent is the studio set-up in your office space. My team brings everything needed to create a complete photography studio in your office space with tethered digital workflow to keep track of how we are doing. The nice thing about the studio backdrop is that it keeps photography in a single boardroom and executives can be scheduled over a day or several, depending on volume.
On the other hand, location portraits in your office space can be quite exciting and really show the colour and light of your business. However, consider consistency across office spaces and what happens if you move your business space in the future.
