Iwatch for Apple/Mazda Canada
As much as I like bringing all my lighting on location, sometimes it's nice to take a break. This project came directly from a producer at 90 Seconds, a mostly video cloud based production platform.
The client was Apple, in California, and the subject was Mazda Canada. The brief focussed on capturing how Mazda dealerships are integrating the Apple iWatch into their sales, corporate meetings, and overall business strategy.
Each team member wears a watch that also syncs with boardroom monitors to track sales, customer interactions, and a variety of other metrics.
We spent the day shooting candid interactions and portraits of the corporate team, boardroom business meetings, details, and dealer showroom photography.




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